Our Vision:
To engage and promote aquatic opportunities for all, creating a safe, inclusive, and thriving environment where every individual can reach their full potential.

Our Mission:
To support and develop aquatic communities that are safe, inclusive, and sustainable, delivering positive opportunities across all disciplines—Swimming, Artistic Swimming, Diving, Water Polo, Open Water, and Para Swimming.

Key Priorities:

• Stronger Clubs – Building resilient, vibrant clubs as the cornerstone of our region.
• Breaking Down Barriers – Tackling systemic obstacles to participation through collaboration and outreach.
• Outstanding Events – Delivering high-quality competitions that nurture talent and provide clear pathways to national representation.
• Support & Educate – Empowering clubs and coaches with training, resources, and best practices.
• Engage & Unite – Listening, collaborating, and rewarding volunteers while celebrating success stories.
• Sustainability & Values – Ensuring financial resilience and embedding inclusivity, diversity, and integrity in all decisions.

Next Steps:
Over the next 12 months, we will focus on improving communication, expanding development opportunities, and promoting lifelong participation across the region.

This strategy is more than a plan—it’s a commitment to grow, unite, and inspire our aquatic community.

Click here to view Swim England North West Regional Strategic plan for 2025-2028