This month, Swim England reached its first brand birthday and we would like to say a big thank you to all our clubs and Counties for helping to establish the Swim England brand.

The new branding and identity have received positive feedback with the general consensus being that the change is definitely a good one and our new name clearly does what it says on the tin!

Swim England North West have adopted the Swim England identity and we would encourage Counties and Clubs to use their new affiliated logos.

Using the new affiliated club logo in your marketing collateral and on your websites will really help to boost awareness of the brand nationwide and show we are all part of the same swim family.

If you haven’t downloaded the Swim England affiliated club logo yet, here is the link again. This will give you access to a the library containing a suite of logos plus a guide on how to use them.