Welcome to SwimMark – Swim England’s quality mark for Clubs!

The SwimMark accreditation is Swim England’s recognised kite mark. This accreditation recognises high standards of governance, the development of effective and sustainable clubs and to raise the quality of all aquatic disciplines across all areas. Any affiliated Swim England club can complete this accreditation, regardless of the size or disciplines delivered by the clubs.

What is SwimMark?

  • Creating the best possible aquatic experience for all individuals and members.
  • Raising the quality of aquatics provision across all areas
  • National Sport England Clubmark recognition for great quality clubs.

There are three modules clubs can aspire to: SwimMark Essential Club, SwimMark Network Member and SwimMark Performance. Please click here for more information to gain accreditation and details of each module.

SwimMark Essential Club

This is the primary module for clubs, helping you to achieve good governance, grow membership, develop volunteers and ensure your activity is sustainability and in line with your club objectives.

Swim England North West currently have 81 accredited clubs and this number is growing each quarter. Ashton under Lyne and Cockermouth achieved their first SwimMark accreditation in June 2017 and here is what the clubs had to say:

Colin Holmes, Head Coach and SwimMark Coordinator at Ashton under Lyne SC said “The process was made easy through the excellent templates and supportive materials available on the portal. The key is to develop a structured approach by using the online documentation and the advice and support of your Club Development Officer.” 

Michelle Jenkinson, SwimMark Coordinator at Cockermouth SC said “Although this involved quite a lot of pulling evidence together, a lot of documentation was already in place and the use of the templates on the SwimMark portal really helped. This meant the club could streamline a lot of the things they were already using such as medical forms and code of conducts to ensure and continue the future running of the club.”


SwimMark Network Member

This module encourages clubs to work collaboratively across a localised area.  This approach helps athletes to maximise their potential and be retained in the sport.  It also increases volunteer opportunities and helps to raise the standards of teaching and coaching.

In March 2017, Cheshire Network made up of 9 clubs, who have been actively working together for the past two years were rewarded with the SwimMark Network Member accreditation. This accreditation highlights the collaborative work between all the clubs to increase volunteer opportunities and workshops and to also help raise the standards of teaching and coaching by organising several Level 1 and Level 2 coaching courses over the previous 6 months.

Karen Nolan, Chair of Poynton Dippers says “This has helped our club to share best practices and ideas which we have been able to implement and see substantial benefits.”

SwimMark Performance

The Performance module provides a benchmark for clubs coaching and developing high-level athletes across the four sports (swimming, diving, water polo and synchro).

Clubs need to demonstrate that athlete pathways, the physical environment, quality coaching practices and support services are all in place for athletes to reach the pinnacle of their aquatic sport.  Performance standards are measured by England Programmes.

If your club would like more information on how to become accredited please contact us


General Club Benefits

  • Access to a development tool for club improvement including the production of a Club Development Plan
  • Identification of workforce training needs to improve club operation in relation to enhanced quality of coaching/teaching delivery and the running of the clubs (e.g. committee roles).
  • Develop effective club management structures and processes with clearly identified roles and responsibilities.
  • Access to a range of Swim England templates and policies, which increases best practice and improve all areas of the club.
  • Greater number of appropriately qualified volunteers, who are safe to work with children, young people and all volunteers, with defined role descriptions.


Financial Benefits

  • £500 from the region to be spent on workforce development
  • £100 IoS vouchers towards courses and CPD costs per annum (12 month duration to use the vouchers). Click here to visit the IoS courses website.
  • 5% discount on Swim England Awards and discounts at Swim England Club Conferences and events.
  • County Association Grants/Bursaries – Swim England North West Club Investment Fund
  • Some pool providers offer a discount to SwimMark clubs. The Swim England National Club Survey finding (2015) indicate that the average pool hire rates of £18.60 per lane versus average of £15.48 (17% less) for SwimMark accredited clubs. This provides a saving of sum £3000 per annum.
  • Accreditation can help with eligibility towards sport specific funding pots (e.g. County Sports Partnerships/Sport England Small Grants Fund).


SwimMark FAQs

Here at the North West Regional Office we get asked a variety of questions to do with the SwimMark accreditation. We have compiled answers to the most frequently asked.

Should you need anything else, please don’t hesitate to get in touch.



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