Swim England North West Launches Regional Strategy 2025-2028

Swim England North West is proud to announce the launch of its Regional Strategy for 2025–2028, setting out a bold vision to inspire and support our aquatic community across the North West. This strategy aligns with Swim England’s “One Swim England” vision, focusing on inclusion, sustainability, and lifelong participation.

Our Vision:
To engage and promote aquatic opportunities for all, creating a safe, inclusive, and thriving environment where every individual can reach their full potential.

Our Mission:
To support and develop aquatic communities that are safe, inclusive, and sustainable, delivering positive opportunities across all disciplines—Swimming, Artistic Swimming, Diving, Water Polo, Open Water, and Para Swimming.

Key Priorities:

  • Stronger Clubs – Building resilient, vibrant clubs as the cornerstone of our region.
  • Breaking Down Barriers – Tackling systemic obstacles to participation through collaboration and outreach.
  • Outstanding Events – Delivering high-quality competitions that nurture talent and provide clear pathways to national representation.
  • Support & Educate – Empowering clubs and coaches with training, resources, and best practices.
  • Engage & Unite – Listening, collaborating, and rewarding volunteers while celebrating success stories.
  • Sustainability & Values – Ensuring financial resilience and embedding inclusivity, diversity, and integrity in all decisions.

Next Steps:
Over the next 12 months, we will focus on improving communication, expanding development opportunities, and promoting lifelong participation across the region.

This strategy is more than a plan—it’s a commitment to grow, unite, and inspire our aquatic community.

Click here to view Swim England North West Regional Strategic plan for 2025-2028

 

 

 

 

 

Swim England North West Limited Strategy past strategy 2021-2025

To build on the success and learning’s, the Swim England North West Regions’ strategic aim is:

  • To provide support, investment and direction to clubs in order to prepare them for the economic and environmental challenges ahead.
  • To increase the size and success of membership and the talent pathway.
  • To increase the size, skills and knowledge of the volunteer workforce across the Region.

The Region will develop a number of frameworks where investment and resources can be applied, supporting our volunteers and benefiting our members. This will be achieved through a series of five objectives, categorised across:- Governance, Workforce, Partnerships, Marketing & Communications and Member Investment.

The Regional Board of Directors is made up of volunteers appointed across our membership and includes specialists plus independent members. The Board sets the strategic direction of the Region and oversees the work of the various aquatic disciplines and committees.

The North West team is made up of two Regional Club Coordinators, a Office Manager (with responsibilities for Finance) and a Regional Administrator, who all support and facilitate the implementation and delivery of the North West strategy. The regional office is based in Eccles, just outside Manchester City Centre.

For further information or if you would like to contact the Regional Office please click here.

 

Swim England North West build on the previous Swim England North West 2021-2025 strategy

The Swim England North West strategy (2021-2025) reviews the success and learning from the previous four-year cycle and sets out it’s redefined approach to prioritise future support and revenue investment supporting the development of clubs, volunteers and athletes within all disciplines.

The strategy dovetails into the Swim England Strategic Plan; with the vision of a nation swimming and a mission to create a happier, healthier and more successful nation through swimming, whilst also supporting Swim England’s strategic direction in addressing physical inactivity.

Swim England North West acknowledges the wider part that aquatic sport can play across the Region; impacting positively on individuals health and well-being, and contribution to the wider economic benefit of volunteering, sport and physical activity.

Clubs are at the heart of Swim England North West and its 2021-2025 strategic plan.

 

 

 




Funding


Club Investment Fund

Swim England North West Region have made available £67k over the next three years for clubs within the Region. This fund will take the form of three funding streams; Coaching Bursary, Capital Purchases and Special Projects.

 

Easy Fundraising

Easy fundraising gives aquatics clubs access to an unlimited source of FREE funding as clubs receive donations when members and their families shop online.

 

Pat Gabittas

Bursaries distributed to ASA members completing  Levels 1/2/3 Coaching Swimming, Levels 1/2 Teaching Aquatics, Levels1/2/3 Diving, Levels 1/2/3 Synchronised Swimming, Levels1/2/3 Water Polo courses. Applications can be made up to 60% of total course costs.

 

The Swim England North West Strategy 2017-2021

 

Swim England North West build on the previous Swimnorthwest strategy 2014-2017

The strategy sets out it’s redefined approach to prioritise future support and revenue investment. It challenges clubs, partners and policy makers to ensure that investment frameworks are in place to influence, enable and encourage future support across all disciplines.

 

 

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