In the digital age, families are spending a great deal of time in front of their screens.
Whether it’s the kids playing on their console, Dad in front of the TV or Mum online, we have never been more connected to the world via the internet, but disconnected within the family unit.
Swim England and nine industry partners have come together to encourage people across the country to get off their screens and back into family fun at their local pool.
Swimming together just once a week creates a precious opportunity for quality family time, being active and reconnecting with the real world. Plus, the pool is one of the few places you can completely escape the digital world compared to other family activities.