Tokyo 2020 Campaign Launched to ‘Help Inspire Next Generation’

The Home Nations are joining forces to spearhead a nationwide campaign during the Tokyo 2020 Olympic Games to help inspire the next generation to take up aquatics sports.

British Swimming, Swim England, Scottish Swimming and Swim Wales will be using the achievements of its athletes competing in Japan to highlight the important role grassroots clubs have played in their development.

Clubs will also be provided with a range of digital assets to engage new and existing members – while website of the National Governing Bodies will feature a new campaign page to help people find their nearest club.

A total of 30 swimmers, 12 divers and 2 artistic swimmers have so far been confirmed as part of Team GB taking part in the Olympic Games, which begin on Thursday 23 July and run until Sunday 8 August.

Please click here for more information.

The link above provides clubs with a Campaign Toolkit, Club Offer Template and Club Campaign Checklist.



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